Job Description

Senior Field Marketing Manager - Consumer Products

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

We are looking for a passionate and results-driven Senior Field Marketing Manager to lead the planning, execution, and optimization of high-impact global marketing initiatives for the Consumer Products industries (extended industries). This role focuses on driving awareness, pipeline, and revenue through integrated field programs such as industry events, company events, campaigns, executive roundtables, webinars, and localized demand generation initiatives.

You will work closely with the extended marketing team, sales, and strategy to support revenue growth and enable tight alignment between marketing and field operations.

What You’ll Do

• Plan, execute, and manage field marketing programs that drive pipeline and revenue goals on a global level
• Collaborate with sales teams in Europe and North America to support regional sales initiatives and develop marketing plans aligned to target markets and strategic accounts
• Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI
• Develop integrated campaigns in partnership with digital, content, and product marketing teams
• Execute localized marketing strategies tailored to market dynamics and customer segments
• Monitor, measure, and report on campaign performance and pipeline contribution
• Maintain strong communication and alignment with sales, strategy, and global marketing teams

Requirements

• 6+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
• Strong background in marketing, including events, webinars, and lead generation
• Excellent project management skills with the ability to manage projects with cross-functional teams and tight deadlines
• Proven ability to collaborate with sales and align with business goals
• Strong written and verbal communication skills
• Self-directed, adaptive and able to manage multiple projects against expectations
• Team player: values collaboration and focuses on results
• Proven ability to build trusted relationships and work in a team environment, with the ability to influence (marketing, strategy, sales)
• Experience with marketing automation tools
• Bachelor's degree required

Nice to Have

• Experience with HubSpot
• Industry experience in the consumer product industries and their value chain is a plus
• Any second language is a plus

Compensation

• Base pay: $95,000 - $150,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Actual salaries may vary depending on experience and location. Compensation may include variable bonus and stock options in addition to base salary.

Veeva’s headquarters is in the San Francisco Bay Area with offices in over 15 countries worldwide.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, veteran status, genetic information, political affiliation, or any other protected characteristic. For accommodations during the application process, contact talent_accommodations@veeva.com.

Work Where It’s Best for You

Work Anywhere allows you to work from home or office, depending on your preference. Core hours ensure availability for meetings and collaboration, maintaining flexibility within a structured schedule.

Our offices are designed as hubs for social interaction and collaboration, with regional product hubs in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. Customer-facing roles may involve travel or work near clients.

Relocating within a country does not affect your salary, providing stability and clarity about compensation regardless of location.

Join Veeva. Work where it’s best for you.

A different kind of company. A Public Benefit Corporation.

Veeva became the first public company to convert to a Public Benefit Corporation (PBC) in February 2021, balancing profit with social and environmental responsibility. Our purpose is to enhance productivity in the industries we serve and create meaningful employment opportunities.

What sets us apart

As a PBC, we prioritize our public benefit purpose alongside shareholder interests. Our focus is on making a positive impact through our work, with engineering teams dedicated to focus, speed, and integrity in software development.

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