Job Description

Regional SEO Specialist

📍 Location: Coppell, TX (On-Site Role) | ✈ Occasional Travel Required

Who We Are

At Fonroche Lighting America, we’re leading the way in autonomous solar-powered lighting solutions, helping municipalities and businesses embrace sustainable, cost-effective outdoor lighting. Our digital presence is key to educating and converting customers, and that’s where you come in.

We operate with a strong set of core values:

• 🌎 Humility – We listen, learn, and grow together.
• ⚡ Dynamism – We thrive in a fast-paced, evolving industry.
• 🎯 Risk Taking – We innovate boldly to drive meaningful change.
• 💪 Commitment – We stand by our mission, customers, and team.
• 🤝 Community & Team Spirit – We achieve more when we work together.

About the Role

As a Regional SEO Specialist, you’ll execute SEO strategies for assigned regions, driving search visibility, organic traffic, and lead generation. You’ll collaborate cross-functionally with marketing, sales and the CEO to enhance search performance while continuously analyzing and optimizing for AI-driven search trends (GEO – Generative Engine Optimization). This is an on-site position based at our Coppell, TX office, where you’ll work closely with our marketing team to develop and execute data-driven SEO strategies.

What You’ll Do

• Own SEO Performance: Manage regional SEO initiatives for a set territory, ensuring search visibility and organic growth.
• Optimize & Execute: Enhance landing pages, content, and structured data to improve rankings.
• Collaborate & Innovate: Work closely with the Content Marketing Specialist to develop high-impact regional content.
• Analyze & Adapt: Use SEMRush, heatmapping, and UX analytics to refine site experience and engagement.
• Backlink Strategy: Secure local and regional backlinks from authoritative sources.
• Competitive Research: Identify SEO gaps and opportunities using data-driven insights.
• AI Search Optimization: Adapt SEO strategies for Generative Engine Optimization (GEO) and AI-driven search engines.
• Report & Refine: Track key SEO KPIs—organic traffic, keyword rankings, and conversion performance.

What You Bring

• SEO Expertise: Strong knowledge of keyword research, on-page optimization, and content strategy.
• Local SEO Mastery: Experience with backlinks, citations, and competitive analysis for location-based search.
• AI & GEO Adaptation: Understanding of AI tools (ChatGPT, Gemini, etc.) and their impact on search rankings.
• Technical SEO Basics: Familiarity with schema markup, structured data, and site performance optimization.
• Hands-On Tools Experience: Proficiency in WordPress, SEMRush, BrightLocal, Ahrefs, or similar platforms.
• UX & Data-Driven Mindset: Ability to use heatmapping and behavior analytics to improve user experience.
• Ownership & Accountability: A self-starter who takes full responsibility for results.
• On-Site Requirement: This role is required to work in our Coppell, TX office—collaboration and teamwork are key to our success!

Compensation & Perks

• Competitive Base Salary + Bonus – Your earning potential grows with your success.
• Great Team Culture – We foster an environment where team spirit thrives, and we celebrate wins together with regular team events.
• Comprehensive Benefits Package – Includes Medical, Dental, and Vision coverage.
• Generous PTO Policy – Because we believe in work-life balance and recharging.
• Career Growth – We are looking for future leaders who want to grow with us.
• Impactful Work – Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide.

If you’re passionate about SEO, local search, and AI-driven search trends , and you want to own and optimize regional SEO strategies , we’d love to hear from you!

Job Tags

Similar Jobs